Are You A Leader Or Merely A Manager?

Alan Watts - Life and Music

Leaders are placed under a tremendous amount of pressure to be relatable, human and … nice. Many yield to this instinct, because it feels much easier to be liked. Few people want to be the bad guy. But leaders are also expected to make the tough decisions that serve the company or the team’s best interests. Being too nice can be lazy, inefficient, irresponsible, and harmful to individuals and the organization.

Online marketers spend a lot of time demystifying Search Engine Optimisation (SEO), from the jargon and rules to new updates and algorithms. As the technology continue to advance, what you might know about SEO a year ago may no longer apply today

Brand identity is described as “the visible elements of a brand (such as colours, design, logo type, name and symbol) that together identify and distinguish the brand in the customers’ mind”.

All the elements in the definition above are the things that people will look at to decide whether or not to do business with you so you need to get them right.

No doubt we’ve all heard of the legend of Atlantis, the ancient, once great city that was lost when the ocean submerged it. To this day the legendary city has yet to be found (or proven to have ever existed) yet over the years many other underwater cities have been found, each of them as eerie as they are mind blowing and beautiful.

Surfers take on 18-metre waves of the black swell. Atlantic coastlines of Ireland, Cornwall, France and Portugal a surfers’ paradise after low pressure system stirs up huge waves. 

Photograph: Gaizka Iroz/AFP/Getty Images

4 Ways to Increase Your Sales Productivity by 243%

If you’re like most small business owners, selling is the least favorite part of what you do. What if you knew there was an easy way to make it way more likely that when you call a client or prospect to make a sale, you’d get a call back?